Agenda Festival — Long Beach 2026
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About
Agenda started as a trade show. It became something else when it opened to the public: a festival where the brands aren't trying to sell you anything because they already know you. The skate community, the surf community, the streetwear collector — they come here because this is where the industry gathers, and being in the room feels different from browsing the same brands online. Drops happen at Agenda that don't happen anywhere else. Limited pieces from small labels sit next to launches from names you already know.
The Long Beach Convention Center has the scale to hold it. Arrive early — the floor gets busy by mid-morning and the brand activations with any kind of queue fill up fast. This is the kind of event that feels like insider access even when it's open to everyone, because the people who show up are the people who care. That's the crowd. That's the room.
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