What it was like
Carlsbad, CA. May 23rd. From $10. The Strawberry Festival in Carlsbad is the North County version of the spring celebration that belongs specifically to this stretch of coastal California — strawberries grown in the fields visible from the 5, at a festival that takes the berry seriously and builds the day around it.
The Strawberry Festival is not a themed event with strawberry branding applied to generic festival infrastructure. It is a celebration of an actual agricultural product that has been grown in this specific place, in this specific climate, for generations. The strawberry shortcake is the benchmark: real biscuit, fresh berries, cream. Everything else on the vendor row exists in relation to that.
From $10. May 23rd. carlsbad.ca.gov for the full event details and the program. Carlsbad in late May is coastal North County at its best — the marine layer lifts by mid-morning, the temperature sits in the range where being outside all day is pleasant, and the strawberry season is at its peak. Come for the shortcake. Stay for the afternoon. Leave with more strawberries than you planned to carry.