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The floor opens Wednesday evening before the main show. First shot at exclusives, first look at everything, the convention before the crowd arrives.
San Diego Convention Center, July 23rd. Preview Night. The badge that gets you into Comic-Con before it officially opens — Thursday evening, the floor before the weekend crowds arrive, the exhibitors finishing their setups, the specific quality of walking Hall H before the panels fill it. Preview Night exists in a category by itself. The buying is different: the limited exclusives that sell out by Saturday morning are available now, and the people around you understand exactly what that means. The floor moves at a pace that doesn't exist Friday through Sunday — you can cover the exhibit hall and actually see the displays, have conversations with exhibitors, and take …
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