Fiesta Hermosa fills the heart of downtown Hermosa Beach across Memorial Day weekend with over 250 juried art and craft vendors, live music across multiple stages in Pier Plaza, local food and beverage vendors, and the full South Bay beach-city social scene in rare concentrated form. One of the most consistently attended street festivals in the South Bay, running since 1971 — Memorial Day and Labor Day editions mark the bookends of the beach summer. The vendor footprint runs through Pier Plaza and along the Strand from 11th Street toward the pier, covering several blocks of walkable beach-adjacent streets. Admission to browse is free. Music and performance stages run through …