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The sold-out show was inside. The community was outside. Two days on the LA Live Event Deck because the culture does not need a ticket to find itself — it just needs to know where everyone else is going to be.
Peacock Theater was sold out. The expo outside it wasn't. For two days on the LA Live Event Deck, thousands of K-pop fans showed up for the free version — panels, brand activations, fan meet-and-greets, vendors, Jay Park headlining inside the building on Saturday night. K-EXPO USA 2026 ran May 23-24 alongside the ticketed concert, free and open, no registration required. The people who come to K-EXPO without a concert ticket aren't the ones who couldn't get in. They're the ones who came for the culture, not the setlist. Free. Both days. Just show up.
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