What it was like
Ten samples sounds like plenty right up until you are standing at the top of the block doing the math. Thirty-something vendors. Ten tickets. The strategy conversation starts before anyone has even picked up a cup.
That is the event: one North Park block closed off and handed to independent scoop shops, artisan gelato makers, paleta carts, and regional producers, all competing for people who turn out to be extremely serious about frozen dessert. Judges hand out prizes by flavor category. Dogs come. Kids come. Every net dollar goes to Feeding San Diego, which is the part regulars mention first when they explain why they keep buying tickets.
Open air on 30th Street, tickets in advance online, and it does sell out.
Go with the person who cannot make a decision to save their life. Their suffering, in front of a paleta cart, is most of the entertainment.