First-year festivals have a quality nothing else does. Nobody is jaded yet, everyone is trying slightly too hard, and it shows in the best possible way.
This one is North County deciding out loud that it is worth gathering for. The street closes through North City, the walkable village that grew up beside the university, and fills with local makers, food trucks, live music, and craft beer from the breweries that turned this stretch of the 78 into a destination. Families drift down the middle of a road they normally drive. The October light handles the rest. It is a hometown afternoon in a suburb still deciding what kind of place it wants to be.
A Sunday in San Marcos, free to wander, with parking that is genuinely easy for once.
Go hold up something scrappy in its first year. Bring a friend, get a beer, and be part of the reason it happens again.