Summer Game Fest 2026

Dolby Theatre, 6801 Hollywood Blvd, Hollywood, CA. June 5th, 2026. Summer Game Fest takes the building where the Oscars happen and fills it with the games industry's mid-year announcement moment. Every major publisher and many independent studios use this event to release trailers, gameplay reveals, and release date announcements to a room that is simultaneously the most attentive gaming audience in the world.

SGF is where the E3-shaped hole in the gaming calendar now lives. The show streams globally, but the audience in the Dolby Theatre experiences the announcements before the internet processes them — the reactions happen in real time, with the people around you, before the takes arrive. A trailer reveal in that room is the announcement, not the broadcast of it.

If you're in the industry, this is the room where the year's games landscape becomes visible. If you follow gaming closely, attending in person is the experience that the stream approximates but doesn't replicate. summergamefest.com for registration options and the associated public events that run throughout the June 5th-6th window in Hollywood. The conversation that happens in the hours after the show is part of it.