What it was like
You do not need a badge to feel like Comic-Con found you. The Interactive Zone at Petco Park is the largest free Comic-Con experience in San Diego — a sprawling lot of brand activations, pop-up shops, food vendors, and cosplay photo ops that turns the Lexus Premier Lot into a theme park for anyone who has ever loved a fictional world more than they can explain.
This year's lineup includes MaruMart, an immersive walk-through of a Japanese convenience store from Maruchan with SDCC-exclusive merchandise and surprise giveaways. The Hello Kitty Cafe Truck rolls in with macarons, madeleines, and custom quarter-zips. KAYOU's Walls of Fandom celebrates trading card culture with large-format displays. The Labu'Tique Farmers Market brings Labubus, Squishy Toys, Jelly Cats, and Needohs — the kind of plush haul your inner child has been waiting for.
Open Thursday July 23 through Sunday July 26, 10am to 5pm daily (4pm on Sunday). Located in the Lexus Premier Lot next to Petco Park, just across the Harbor Drive pedestrian bridge from the convention center. Free entry. No badge required. Bring the kids, bring the cosplay, bring the energy.