Jul 22,2026
Paramount+ The Lodge SDCC 2026 — Free Immersive Offsite
Somewhere between the panels you could not get into and the exclusives that sold out before you woke up, there is a bar on Fifth Avenue that Paramount+ has turned into something you did not know you needed. The Lodge is a free immersive experience that requires no Comic-Con badge, no lottery luck, and no line strategy beyond showing up.
This is the fourth year Paramount+ has transformed Happy Does Bar into a walk-through activation built around their biggest franchises. Avatar Aang: The Last Airbender, Star Trek: Strange New Worlds, South Park, and UFC each get their own room, their own photo ops, and their own exclusive swag that you can only get by walking through the door. The experience runs approximately fifty minutes and is designed to reward the fans who showed up to San Diego for the culture, not just the convention center. Reservations are recommended through Paramount's channels, but a standby line runs all week for walk-ups.
The Lodge opens July 22 and runs through July 26 at 340 Fifth Avenue in the Gaslamp Quarter, right in the middle of the offsite corridor where Comic-Con week spills out beyond the convention walls. No ticket. No badge. Just a door that opens into a room where a streaming service remembered that the best marketing is giving people something they actually want to experience.
Somewhere between the panels you could not get into and the exclusives that sold out before you woke up, there is a bar on Fifth Avenue that Paramount+ has turned into something you did not know you needed. The Lodge is a free immersive experience that requires no Comic-Con badge, no lottery luck, and no line strategy beyond showing up.
This is the fourth year Paramount+ has transformed Happy Does Bar into a walk-through activation built around their biggest franchises. Avatar Aang: The Last Airbender, Star Trek: Strange New Worlds, South Park, and UFC each get their own room, their own photo ops, and their own exclusive swag that you can only get by walking through the door. The experience runs approximately fifty minutes and is designed to reward the fans who showed up to San Diego for the culture, not just the convention center. Reservations are recommended through Paramount's channels, but a standby line runs all week for walk-ups.
The Lodge opens July 22 and runs through July 26 at 340 Fifth Avenue in the Gaslamp Quarter, right in the middle of the offsite corridor where Comic-Con week spills out beyond the convention walls. No ticket. No badge. Just a door that opens into a room where a streaming service remembered that the best marketing is giving people something they actually want to experience.
This is the fourth year Paramount+ has transformed Happy Does Bar into a walk-through activation built around their biggest franchises. Avatar Aang: The Last Airbender, Star Trek: Strange New Worlds, South Park, and UFC each get their own room, their own photo ops, and their own exclusive swag that you can only get by walking through the door. The experience runs approximately fifty minutes and is designed to reward the fans who showed up to San Diego for the culture, not just the convention center. Reservations are recommended through Paramount's channels, but a standby line runs all week for walk-ups.
The Lodge opens July 22 and runs through July 26 at 340 Fifth Avenue in the Gaslamp Quarter, right in the middle of the offsite corridor where Comic-Con week spills out beyond the convention walls. No ticket. No badge. Just a door that opens into a room where a streaming service remembered that the best marketing is giving people something they actually want to experience.
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Paramount+ The Lodge SDCC 2026 — Free Immersive Offsite
Wednesday, July 22, 2026
10:00 AM PDT – 1:00 PM PDT
Repeats daily
· until Jul 26, 2026
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Somewhere between the panels you could not get into and the exclusives that sold out before you woke up, there is a bar on Fifth Avenue that Paramount+ has turned into something you did not know you needed. The Lodge is a free immersive experience that requires no Comic-Con badge, no lottery luck, and no line strategy beyond showing up.
This is the fourth year Paramount+ has transformed Happy Does Bar into a walk-through activation built around their biggest franchises. Avatar Aang: The Last Airbender, Star Trek: Strange New Worlds, South Park, and UFC each get their own room, their own photo ops, and their own exclusive swag that you can only get by walking through the door. The experience runs approximately fifty minutes and is designed to reward the fans who showed up to San Diego for the culture, not just the convention center. Reservations are recommended through Paramount's channels, but a standby line runs all week for walk-ups.
The Lodge opens July 22 and runs through July 26 at 340 Fifth Avenue in the Gaslamp Quarter, right in the middle of the offsite corridor where Comic-Con week spills out beyond the convention walls. No ticket. No badge. Just a door that opens into a room where a streaming service remembered that the best marketing is giving people something they actually want to experience.
This is the fourth year Paramount+ has transformed Happy Does Bar into a walk-through activation built around their biggest franchises. Avatar Aang: The Last Airbender, Star Trek: Strange New Worlds, South Park, and UFC each get their own room, their own photo ops, and their own exclusive swag that you can only get by walking through the door. The experience runs approximately fifty minutes and is designed to reward the fans who showed up to San Diego for the culture, not just the convention center. Reservations are recommended through Paramount's channels, but a standby line runs all week for walk-ups.
The Lodge opens July 22 and runs through July 26 at 340 Fifth Avenue in the Gaslamp Quarter, right in the middle of the offsite corridor where Comic-Con week spills out beyond the convention walls. No ticket. No badge. Just a door that opens into a room where a streaming service remembered that the best marketing is giving people something they actually want to experience.
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