What it was like
The Lodge is what happens when a streaming service decides to stop showing you trailers and start putting you inside the show. Paramount+ returns to San Diego Comic-Con with a free 50-minute immersive experience that drops you into the worlds of Star Trek: Strange New Worlds, Avatar Aang: The Last Airbender, South Park, and UFC — not as a viewer, but as someone who was always supposed to be there.
Each room is a different universe. You will scan a starship bridge console, dodge Cartman's commentary, bend alongside Aang, and step into the cage atmosphere of a UFC event. The interactive moments are paired with exclusive photo ops and free swag that changes daily. This is not a booth. This is a choose-your-own-adventure through Paramount's catalog that rewards the fans who showed up.
Advance reservations are available through Fever, but standby lines run all day for walk-ups. Open July 22 through July 26 at Happy Does Bar, 340 Fifth Avenue in the Gaslamp Quarter. Thursday through Sunday, 9am to 7pm. Free admission. The approximately 50-minute experience moves at your pace — linger where it grabs you.